Campaign Overview
Purpose by AK handled PR, creator strategy, and regional media outreach for Soulrise Festival presented by OFF2, Insomniac, and GSL Group. Centered on the Canadian debut of Anyma’s "ÆDEN," we ran a campaign connecting global dance publications, Vancouver lifestyle guides, creators, and online techno communities to drive ticket sales and capture live event content.
Media & Channel Reach
Key Highlights & Placements
Local Media Push: Ran ticket giveaways and launch features with top Vancouver platforms like Narcity, Daily Hive / Curiocity, 604 Now, Urba Vancouver, and Vancouver Is Awesome.
Dance Music Outlets: Secured news drops, ticket contests, and pre-event posts across EDM.com, Festive Owl, We Rave You, EDM Train, Your EDM, and EDM House Network.
Creator & On-Site Content: Partnered with creators such as Deanna Woo, Daniella Atkinson, Hotsaucematt and more for ticket giveaways, preview clips, and live on-site stories.
Techno Outlets & Fan Pages: Tapped into dedicated melodic techno channels including XTechno, TECHNO, All Time EDM, and French Afterlife fan pages to build international interest around the debut.
Key Results
10M+ Total Reach: Delivered over 10.3 million total impressions across Instagram, TikTok, Facebook, and YouTube.
Balanced Regional & Industry Reach: Combined Vancouver city outlets with international electronic music press to target both local ticket buyers and dance fans globally.
30+ Media Outlets Activated: Coordinated and published every planned promo post, contest, and story drop on schedule.
Live Event Coverage: Captured production visuals, stage setups, and set highlights to maintain online traction through the weekend.
Strategic Impact
INTRODUCING A WORLD-CLASS SHOW TO CANADA
Bringing a high-production visual show like Anyma’s "ÆDEN" to Canada for the first time meant reaching more than just core electronic fans. Purpose by AK built a campaign that paired international dance outlets with Vancouver's biggest local lifestyle guides and creators driving local ticket sales while generating over 10 million impressions online.
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