Meet our team
Seven people. Four continents. One agency.
Our team spans Tokyo, Nairobi, Amsterdam, and North America — which means when we say global reach, we mean it. Every coordinator, every strategist, every storyteller on this team brings a cultural perspective that makes our campaigns land further and resonate deeper.
Founder
Alshaan Kassam
Executive Assistant / PR Coordinator
Miku Hastings
PR Coordinator
Usher Takudzwa Nyambi
PR Coordinator
Amy Farina
PR Coordinator
Stanley Kilonzo
Marketing & Creative Coordinator
Sharron Lou
On-site Coordinator
Taiki Kimura
Looking to Collaborate?
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Founder
Alshaan Kassam
Alshaan Kassam leads social and digital media strategy for global and local client teams across the APAC region. Based in Tokyo and originally from Vancouver, he brings years of experience managing international PR campaigns for artists, festivals, events, and record labels.
Alshaan leads campaigns and artist projects including TroyBoi, Whethan, DJ DIESEL, GORDO, and many more. He focuses on cross market strategies that challenge traditional PR, helping artists and lifestyle brands build lasting authority and expand seamlessly across international borders.
Executive Assistant / PR Coordinator
Miku Hastings
Miku Hastings manages structure, operational coordination, and digital communications at Purpose by AK. Drawing on a background in HR and people development, she focuses on building clear connections between artists, executive teams, and media outlets.
Miku supports campaign execution across key clients, working closely with our team on projects for acts including GENESI, Yellow Claw, Wuki, and more. Her work centers on crafting digital content and behind the scenes storytelling that ensures every brand narrative is executed with intention and consistency.
PR Coordinator
Usher Takudzwa Nyambi
Usher Takudzwa Nyambi is a media practitioner and contributing editor at Rolling Stone Africa, covering music, film, and culture across the Southern African region. He holds a degree in International Relations from Africa University and has reported from more than 20 countries around the globe.
His editorial work has appeared in GQ South Africa, Glamour South Africa, OkayAfrica, and Hypebeast Africa. At Purpose by AK, Usher helps shape content and brand strategy across events and artist campaigns, leveraging his deep editorial background and global network to position clients at the center of cultural conversations.
PR Coordinator
Amy Farina
Amy Farina is a Netherlands-based music journalist and Chief Editor at EDM House Network, where she manages an international team of reporters. Active in electronic music since 2009, she conducts artist interviews and covers major global festivals including EDC Las Vegas, Tomorrowland, and Ultra Music Festival.
With a portfolio that includes James Hype, MEDUZA, and more, she creates storylines that drive real coverage across digital, print, broadcast, and on-the-ground activations. She also co-hosts the 10 Days in Dance podcast alongside Adam K from Tomorrowland One World Radio, bringing authentic scene expertise to every campaign.
PR Coordinator
Stanley Kilonzo
Stanley Kilonzo is a Nairobi-based writer and communications professional working across music, fashion, and culture. With a background in Communication and Media, his work explores the intersections of sound, style, and contemporary culture, bringing a sharp editorial perspective to both storytelling and brand narratives.
His writing has appeared in publications including 1883 Magazine, Deeds Magazine, and 1202 Magazine and more, where he has profiled emerging and established artists while engaging with global cultural conversations. At Purpose by AK, Stanley brings his background in storytelling and media to support campaign execution, from press outreach to positioning clients within key cultural conversations.
Marketing & Creative Coordinator
Sharron Lou
Sharron Lou is a multidisciplinary designer and creative strategist specializing in visual branding and digital content execution. Grounded in graphic design and photography, she creates visual assets that connect music and lifestyle brands with their core audiences.
At Purpose by AK, Sharron spearheads social seeding and marketing campaigns, working with clients such as MashBit, NXSTY, and OFF2 (Soulrise Festival, Dooms Night). She combines sharp visual aesthetics with data-driven social tactics to ensure all digital content builds engaging, high-impact experiences for our global partners.
On-site Coordinator
Taiki Kimura
Taiki Kimura is a Tokyo-based communicator with a background in cross-cultural marketing and live event coordination. Born in Japan and raised in Hong Kong and Canada, he studied Marketing and International Business at the University of Washington.
At Purpose by AK, Taiki handles on-site coordination for client festivals and artists in Japan, including 81 Festival, GMO Sonic, TroyBoi, Wax Motif, and more. His strong understanding of regional media, on-the-ground logistics, and global electronic music culture helps artists and event organizers execute seamless live activations across Asia.
Looking to work together?
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