Elevating Brands with Purpose
Crafting Your Stories Through The Love Of Music
At Purpose by AK, we bridge the worlds of music, lifestyle, and sustainability, offering tailored solutions in PR, paid marketing, product design and collaboration. We empower artists, management teams, and event organizers to craft compelling narratives that resonate with global audiences.
Through strategic collaboration, we help clients grow their brands authentically, build meaningful connections, and prioritize a fan-first approach. Our mission is to amplify voices, spark impactful conversations, and leave a lasting impression across industries worldwide.
Who We’ve Worked With
Featured Clients
Our Services
A team of creative innovators, strategic thinkers, and passionate storytellers, we bridge the worlds of music, lifestyle and sustainability for a wider purpose. We offer bespoke solutions, all crafted to lift your brand and ensure it resonates on an international scale.
Brand
Communications
We craft narratives that resonate with audiences and uplift your brand, ensuring it stands out. From press releases and biographies to media placements, we connect you with targeted audiences and build impactful brands.
Festival & Event Publicity
We bring your event to life with targeted publicity that drives engagement. Our team crafts compelling media strategies, secures top-tier placements, and manages live recordings and venue operations across APAC.
Music & Label Promotion
We help artists and labels grow with tailored music promotion strategies. From Spotify and YouTube playlisting to social media and influencer partnerships, we connect your music with fans and new audiences.
Product Design & Collaboration
We work at the intersection of creativity and craftsmanship to design unique pieces and collaborations that reflect your brand’s ethos. Whether it’s creating bespoke collections or partnering with like-minded brands, we ensure our creations shine to your fan base.
Featured Press
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Testimonials
Who We Are
With a growing presence and extensive partnerships in Asia and North America, we are committed to helping underground and emerging talent expand their reach and amplify their presence on a global scale.
Our experience spans North America, Europe, and Africa, enabling us to bridge cultures and connect our clients with diverse audiences, fostering meaningful and impactful connections.
Alshaan Kassam, Founder
Alshaan Kassam brings a wealth of expertise in the planning, implementation, and management of social and digital media strategies for global and local client teams across the APAC region. With years of experience in the electronic music industry, he has managed PR campaigns for artists, festivals, events, and record labels on an international scale.
He has spearheaded the PR and strategic planning for all three lead singles from Shaquille O'Neal aka DIESEL's "Gorilla Warfare," culminating in the highly anticipated debut album via Monstercat. His successes also include GORDO and Drake's collaborations on the "For All the Dogs" album, Dirt Monkey's "MYCELIUM SOUND PT. 1 LP" and €URO TRA$H's "House Music For Stripclubs." Festival and event campaign highlights include James Hype & MEDUZA's Our House, ZERO TOKYO Presents Charlotte de Witte, Regenerate Festival, ILLENIUM's TRILOGY in Colorado, and John Summit & Experts Only Presents Vail.
Based in Tokyo and originally from Vancouver, Alshaan challenges the traditional norms of PR, encouraging clients to explore outreach strategies across multiple markets.
Usher Takudzwa Nyambi,
PR Coordinator
Usher Takudzwa Nyambi is a media and communications practitioner sharing stories about Africa through various mediums such as writing, photography and film. He is currently a contributing editor at Rolling Stone Africa focusing primarily on the Southern African region.
An accomplished writer, Takudzwa’s work has been published in several publications such as GQ South Africa, Glamour South Africa, Okay Africa and Hypebeast Africa to name a few, telling stories from more than 20 countries around the globe. In 2021 he founded Samora Central, a platform sharing African stories and opportunities for young African scholars, entrepreneurs and creatives. He is an International Relations graduate from Africa University who is passionate about culture and education on the continent.
Miku Hastings,
Executive Assistant / PR Coordinator
Miku Hastings brings a unique blend of creativity, structure, and a deep love for music to her work in PR and digital storytelling. At Purpose by AK, she leads with intention, amplifying brand voices and driving impact through strategic communications and meaningful storytelling.
With a background in HR, Miku is passionate about people development and creating authentic connections between artists, executives, and audiences. She specializes in crafting digital content that transforms behind-the-scenes moments into viral, share-worthy stories. Whether launching new talent or supporting creative leadership, Miku believes every story deserves to be heard—and heard well.
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